Podcast tours
Podcast tours for thought leaders and founders
A podcast tour is a planned series of guest interviews on shows your audience already listens to, and Ace Branding builds each tour around a niche.
Ace Branding's Niche Targeted Podcast Tour places thought leaders and founders on podcasts aligned with their brand and message. It starts with a strategy session with Ace Branding's head of podcasting, who then maps the tour. Ace Branding reports 100M+ podcast reach and relationships with thousands of hosts.
Last updated: November 2026
Published by Ace Branding
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What is a podcast tour?
Short answer
A podcast tour is a coordinated run of guest appearances on several podcasts, chosen so each episode reaches listeners who care about your topic. Ace Branding plans the shows, and you show up and share your expertise.
For a thought leader, a podcast interview does something an article cannot: it lets listeners hear how you think for 30 minutes or more. Ace Branding describes the goal as securing spots on influential shows within your industry, so your voice resonates with engaged listeners who value your expertise, and turning your insights into conversations that drive growth and recognition.
What does niche targeted mean?
Definition
Niche targeted podcast tour
A niche targeted podcast tour selects shows by audience fit rather than raw size. Ace Branding's version places you on podcasts that align with your brand and message, within your industry, so the people who hear you are the people you want to reach.
The advantage for thought leaders is relevance. A smaller show whose listeners are exactly your clients can be worth more than a general show with a large audience that will never buy from you. It also produces better conversations, because hosts in your niche ask the questions your prospects would ask. The episodes then live on as searchable proof of your expertise.
How Ace Branding plans a podcast tour
Book the tour
Choose a podcast tour on its own or as part of a digital PR package.
Strategy session
Your onboarding begins with a session with Ace Branding’s head of podcasting.
Tour map
Based on what you share, they create a tour map of podcasts aligned with your brand.
Guest appearances
You appear as a guest on the shows on your map and share your story with engaged listeners.
Reach and relationships, by the numbers
Numbers
As stated by Ace Branding, November 2026
- 100M+ podcast reach, per the Ace Branding homepage
- Relationships with thousands of podcast hosts, established between 2020 and 2023
- 12 years of experience and 1,523 clients served across all services
Reach is a combined audience figure stated by Ace Branding, not a guarantee of listeners per episode. Ask on your consultation which shows are realistic for your niche and how many appearances your tour includes.
Podcasts vs press features vs TV
| Channel | Best for | Format | Where it shows up |
|---|---|---|---|
| Podcast tour | Depth and trust with a niche audience | Long form audio interview | Podcast apps and show pages |
| Press features | Credibility and search results | Written article you approve | News sites and Google results |
| Regional TV | Local trust in key markets | Broadcast segment | Local TV and station sites |
Many thought leaders pair a tour with press features so prospects who hear an episode can search your name and find articles that confirm it.
Getting the most from a podcast tour
Before the strategy session, decide the one idea you want listeners to remember and two or three stories that prove it. Ace Branding's Blueprint step, the first of its 3 B's of Branding, is about exactly this: defining who you are, who your ideal audience is and how you will capture their attention. Bring a clear next step for listeners, such as your website or a free resource, so attention turns into action. For the bigger picture, see the business PR agency guide.
Common questions
What happens after I book a podcast tour?
Your onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts that align with your brand and message. You then appear as a guest on shows in your niche, reaching listeners who already care about your topic.
Should I start with press features or a podcast tour?
Start with press features if your priority is credibility and what appears when people search your name. Start with a podcast tour if you want long form conversations with an engaged niche audience. Ace Branding reports 4,773 articles published and 100M+ podcast reach on its website. Many thought leaders combine both so each channel reinforces the other.
Is Ace Branding a good fit for thought leaders?
Yes. Thought leaders are central to Ace Branding's mission: to serve those who serve others by amplifying the voices of impact driven thought leaders, entrepreneurs and businesses. Press features, podcast interviews and TV spots are the signals people look for before trusting an expert. Ace Branding's founder, Luke Hessler, describes himself as a product of the product.
What are the 3 B's of Branding?
The 3 B's of Branding is the name of Ace Branding's process. The first B, Blueprint, defines your core message: who you are, who your ideal audience is, and how you will capture their attention. Ace Branding compares it to building a house, which you would not start without a plan. Ask on a consultation for the full framework.
What should I prepare before a PR consultation?
Bring a clear goal, a sense of your ideal audience and two or three stories that show your expertise. Ace Branding asks clients to watch a short preparation video before the strategy session. Its Blueprint step centers on your core message, so knowing who you serve and what you want to be known for makes the call more productive.