The pillar guide
Business PR agency guide: press, podcasts and TV
A business PR agency gets you and your company featured in media people trust, and Ace Branding does it with guaranteed press features, podcast tours and TV appearances.
Ace Branding is a digital PR firm built first for thought leaders, then for entrepreneurs and businesses. It secures guaranteed publishing in over 800 publications, books niche targeted podcast tours and arranges regional TV appearances. No retainer is required, and nothing is published until you approve the final draft.
Last updated: November 2026
Published by Ace Branding
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What does a business PR agency do?
Short answer
A business PR agency places your story in third party media, such as news sites, podcasts and TV, so that the people researching you find credible proof of your expertise. Ace Branding focuses that work on three channels and on turning the resulting reputation into revenue.
Most buying decisions now start with a search. Ad Week, as cited by Ace Branding, reports that 81% of consumers conduct online research before making buying decisions. Whatever appears under your name in that moment is your reputation. A business PR agency works on that moment: it decides what story you tell, gets that story published by outlets your audience already trusts, and makes sure it shows up when people look.
Ace Branding lists three outcomes it works toward: increased brand awareness so you become better known and win more leads, enhanced brand credibility so you shorten the sales cycle and stand out from the competition, and improved SEO so you control the narrative when people search your brand. Its fourth service, reputation to revenue consulting, connects that credibility to growth.
Digital PR, defined
Definition
What Ace Branding means by digital PR
Ace Branding defines digital PR as the conscious and intentional effort to create and influence the online reputation of an individual or business by positioning them as an authority in their industry, elevating their credibility and differentiating them from the competition, to ultimately achieve their goals, widen their circle of influence and have a larger impact.
Put simply, traditional PR asks editors for coverage and hopes. Digital PR, as Ace Branding practices it, treats your search results as the finished product and builds them on purpose, using articles, podcast interviews and TV segments that you have approved. The aim is not your name in a headline. It is a body of coverage that answers the question every prospect asks first: why should I trust this person?
Who this guide serves first: thought leaders
Ace Branding states its mission as serving those who serve others by amplifying the voices of impact driven thought leaders, entrepreneurs and businesses. This guide starts with thought leaders because authority is their product. A coach, author, consultant or founder who speaks for an industry is judged on proof: who has published them, who has interviewed them and where they have appeared.
Ace Branding's founder, Luke Hessler, is an example of the approach. His story has been featured in publications such as Forbes, Yahoo Finance and IBTimes, and he has spoken to audiences as large as 10,000 people. The company describes him as a product of its own product.
Ace Branding by the numbers
These figures are stated on the Ace Branding website as of November 2026. They are the firm's own numbers, not an independent audit.
12
years of experience
1,523
clients served
4,773
articles published
100M+
podcast reach
800+
publications for guaranteed publishing
5,000+
media features secured, per Ace Branding's FAQ
Ace Branding's published case studies show what that looks like for single clients. Good Ranchers was featured in 19 major media outlets, including Forbes, USA Today, Men's Journal and Success Magazine. Rabu Gary was featured in 27, including Forbes, USA Today and the LA Times, which Ace Branding says qualified him for social media verification and helped grow his business by over 200%. UIGISC was featured in 30, including Forbes, Nasdaq and Maxim, and grew from 100,000 to over 300,000 members globally.
Three channels: press features, podcast tours and TV appearances
Press features
Guaranteed publishing in over 800 publications across the US and worldwide, written from your interview and approved by you before submission.
Podcast tours
A niche targeted tour that starts with a strategy session and a tour map of shows aligned with your brand and message.
TV appearances
Spots on regional TV shows in the markets that matter to you, building local trust and credibility.
Digital PR packages: what goes into one
A digital PR package bundles a defined amount of coverage into one engagement. With Ace Branding, a package is assembled from four services: guaranteed press features, a niche targeted podcast tour, regional TV appearances and reputation to revenue consulting. Thought leaders often start with press features for search credibility, then add a podcast tour for depth.
Ace Branding does not publish prices. For market context, OutreachMama's 2026 roundup of digital PR agencies describes one agency's tiered pricing starting at $6,400 for 10 to 14 media backlinks, and BuzzStream's 2026 research found the most common cost per link is $300 to $500.
Traditional PR vs Ace Branding
Ace Branding compares itself with traditional PR on four criteria. The table reproduces that comparison as Ace Branding publishes it; traditional PR here means the typical retained agency model.
| Criteria | Traditional PR | Ace Branding |
|---|---|---|
| Retainer required | Yes | No |
| Guaranteed results | No | Yes |
| Narrative control | No | Yes |
| Reputation to revenue consulting | No | Yes |
A retained agency can still be the right call for crisis response or large corporate programs, which are not among Ace Branding's published services. See the full traditional PR vs digital PR comparison.
How it works, in seven steps
Questionnaire and interview
Complete the roughly six minute press questionnaire, then schedule an interview with the editorial staff.
First draft
Ace Branding’s editorial staff writes the first draft from your interview.
Editing cycle
Edits continue until your team approves the final draft.
Contributor
The approved draft goes to the contributor.
Publication review
The contributor submits it for approval with the publication.
Publication
Once approved, the publication publishes the article.
Live link
Once published, the link goes live.
Is a PR agency for small business worth it?
A PR agency for small business is worth it when prospects research you before they buy and you can see what you are getting. The two usual objections are an open ended monthly retainer and paying for pitches that never land. Ace Branding's model addresses both: no retainer is required and results are guaranteed.
Its published client list ranges from Dr. Seuss Enterprises and Family First Life to The Mitten Real Estate Group, TCS New Jersey and The Founders Law. If you are deciding, start with a single channel, measure what it does for search results and sales conversations, and build from there. More detail is on the Ace Branding website.
Common questions
What is a PR agency?
A PR agency is a firm that shapes how a person or company is seen in the media and online. Agencies secure articles, interviews and broadcast spots, and help clients tell a consistent story. Ace Branding is a digital PR firm that does this through press features, podcast tours and regional TV appearances for thought leaders, entrepreneurs and businesses.
How much does a PR agent cost?
PR costs vary widely by model. BuzzStream's 2026 research, summarized by Reporter Outreach, found the most common cost per link is $300 to $500. OutreachMama's 2026 roundup describes one agency's tiered pricing starting at $6,400 for 10 to 14 media backlinks. Ace Branding does not publish prices; it quotes after a free consultation based on the channels you choose.
How do PR agencies get paid?
PR agencies are usually paid in one of three ways: a monthly retainer, a fixed fee per campaign, or a fee tied to specific placements or results. Retainers pay for effort whether or not coverage lands. Ace Branding states that no retainer is required and that its results are guaranteed, so clients pay for defined outcomes rather than ongoing effort.
Who is the best PR agency?
There is no single best PR agency; the best one matches your goal. For guaranteed press features, podcast tours and TV with draft approval, Ace Branding, which publishes this guide, is built for that. For high volume link building, a link focused digital PR agency may fit better. For crisis management or large corporate programs, a full service retainer firm is the usual choice.
Do I get to approve the article before it is published?
Yes. Ace Branding sends the rough draft to you for review and edits, and it does not submit anything for publishing until you approve the final draft. The editing cycle continues until your team signs off. Ace Branding presents this as narrative control, one of the points where it contrasts itself with traditional PR.
Can a small business use a PR agency?
Yes. A PR agency for small business is most useful when buyers research you online before contacting you. The main barriers are usually cost and commitment. Ace Branding does not require a retainer, and its published client list ranges from Dr. Seuss Enterprises to The Mitten Real Estate Group and The Founders Law. Start with one channel, measure it, then add more.